“If they don’t really want to build a company, they won’t luck into it, that’s because it’s so hard that if you don’t have a passion, you’ll give up.” Steve Jobs couldn’t hope to be more true when he said these words back in the day.
These words now hold a mammoth amount of weight when it comes to standing out and creating a presence on the digital platform. Even though online and offline worlds are separate entities, two things that are common between them are the need to be persistent and a passion to succeed in either of them.
This thought gives birth to an excruciating task of building an online presence for any given brand, and to answer this, we’ve come up with certain ways that you can help yourself overcome this obstacle.
- CREATE VALUE – The first and foremost thing that needs to be kept in mind is to ensure that you’re providing your customers something special, something different that allows you to stand apart from all the other competitors in the market.
- BE ACTIVE ONLINE – This is the golden rule for establishing and creating an online presence for your brand, the need to be active and present 24/7, thinking on your feet, and coming up with contests and relatable content every other day to keep the audience engaged.
- SEARCH ENGINE OPTIMISATION – Your search engine is your best salesman when it comes to the digital platform, it not only acts as the first person on the line for you, but it also acts as a major differential in the digital space. Optimizing your search engine to generate traffic on your websites and portals is a must.
- INFLUENCER MARKETING – Similar to the traditional marketing method for any given business of acquiring the services of an established personality with the aim of advertising and endorsing your product, the same can be done on the digital platform at a much lower price by partnering with various social media stars.
- ANALYTICS – The ability to measure the impact of every single post, campaign, or tactic within seconds is the icing on the cake. The online world provides us with endless options to measure our performance, allowing us to make changes and be more dynamic in nature.
- FIRST MOVER ADVANTAGE – Being the first one to act when it comes to any situation, provides you with a competitive edge over the other players in the market. This allows you to connect better and get a lion’s share of the audience.
- PERSONIFICATION OF YOUR BRAND – When you personify your brand, the company is able to connect better with its target set of customers, which leads to a greater chance of success and a bigger scope for word-of-mouth advertising.
- ONLINE ADVERTISING – This is the fastest way to build an online presence by indulging in the process of running various advertisements on various social media platforms at the same time, and they can be further customized as per the needs of the target audience on every platform.
- BUILDING RELATIONSHIPS – This is one of the most crucial unsaid rules of business i.e. the need to build fruitful relationships that assist your business in entering new markets and growing with time. Thereby building relationships with various blog writers, influencers, content creators and podcasters can help you push your brand forward in the subconscious minds of the consumer.
Focusing on the above points can help you in directing your business in the right direction to ensure that you’re able to create an online presence in the near future. However, it must be duly noted that these points are not a guaranteed blueprint for success, there are certain other things that make a business stand out, these range from the quality of the workforce running the analytics to the hard work and persistence of the business to establish itself online.
