Artojar found immense pleasure in undertaking the packaging design project for Vivaji. As a haven for Indian spices, Vivaji’s is a realm of authenticity. In our creative process, we diligently shaped a design that not only upheld the brand’s core identity but also introduced an artistic dimension to its offerings. Our goal was to craft a packaging that effortlessly communicated its excellence, instantly captivating customers. Join us on this voyage as we recount how we embraced the vision set forth by Vivaji.
Commencing with the colour palette, our selection of vibrant hues was a natural fit for celebrating the essence of Indian spices. Beyond colours, we meticulously tailored design components to align with each unique product. These elements were strategically crafted to captivate potential buyers and transform them into enthusiasts, impressed not only by the product’s flavour but also its visual allure. Our objective was resolute, to infuse our packaging design with a spirit of vibrancy that resonated, urging the Indian audience to forge a lasting connection with Vivaji’s, time and time again.
Our delivery encompassed a design that harmonised simplicity with elegance. Within our design elements, we artfully highlighted the delectable offerings, tantalising customers’ senses and facilitating immediate customer engagement. By adhering to a minimalistic approach, we concentrated on the logo, product depiction, and colour scheme, embellishing these aspects with aesthetic details to enhance visual allure. Critical information such as components, product codes, manufacturing dates, shelf life and pricing were discreetly positioned at the bottom of the packaging, embodying both professionalism and an attention-grabbing design.