Shri Jee Shyam Dairy is a legacy dairy, snacks, multi cuisine & Indian dessert restaurant chain with multiple outlets in Delhi NCR with both dine-in and delivery options across. The dairy brand approached us for a menu card requirement summarising their wide range of food products and services. Taking their wide variety into consideration, our team at Artojar worked on how we could thoughtfully keep the menu short, sorted & informative to create an impact among their customers.
The menu card design was crafted by the design mavens of Artojar. Our team implemented a contrasting colour scheme in regards to the existing ones of the restaurant, moreover we playfully interacted with the shades through our artful designs and fonts. We certainly focused on the categories’ font and size as we understood that the customer would specifically give emphasis to their choice of dishes and in such a wide range of cuisines, we didn’t want the customers to quest for the one they came in for.
We also had to intensify the brand’s legacy in the food industry with an essence of futuristic long-lasting impression upon their customers. From dairy products to snacks, North Indian to South Indian cuisines, Bakery & Confectionary to the Indo-Chinese dishes, we aligned everything in an organised yet impactful manner with creative images at the bottom of every page and diversified price range for each and every section. We also advertised their celebration catering services in a column to intentionally grab customers’ attention for future references. We assorted the front page for the contact patch on the footer and the logo at the centre for better visual treat.