Taking you on a mind brewing journey of creating a leaflet for our client, Bistro 57 which is a growing café chain. Artojar was assigned to deliver attention seeking work for them so as to promote their new outlet. Our outlook was to include just the necessary promotional details in order to maintain their aesthetics but also pouring in creativity with our designs and features to make it irresistible. Our vision was to advertise the new outlet with ideations and make it big.
For Bistro57, we designed a classy leaflet that could be a delight for the viewers. Our vision was to deliver something that could spontaneously draw people towards becoming a customer of the brand. We cherry picked themes and layouts and mindfully used elements that would complement the brand’s forte. The cutouts of beverages were used as design elements to direct the viewers towards their product specialisation. Above all, we used attractive fonts and styles to make the leaflet appealing.
Coming towards the content of the leaflet, our team made sure to keep the article short, crisp and straight. As Bistro57 was inaugurating an all-new outlet, they offered a 1+1 on every beverage which had to be mentioned in order to seek attention. We also emphasised on their journey by mentioning the number of coffees served till date. Apart from this, we secured enough space for showcasing their existing outlets for generating new business. Our aim was to create a buzz and bring in new business for the brand’s new journey through the leaflet and we’re happy that we were able to do so.