Logo Design of Claura
As a trusted marketing agency, Claura reached Artojar for their logo design needs. Claura is a women clothing brand which deals in fashionable yet comfortable apparels. To create something that would pull the customers, our team cracked the code to enable customer acquisition. Since the brand’s potential customers tend to be women, we used colours and designs that would surely be a women’s taste. We maintained the simplicity of the brand and reflected comfort through our design approach.
- Claura
- Apparel
- Apparel
To make a remarkable impression on the patrons, we cherished a woman’s choices upon selecting a clothing brand and making it her best friend. Where Claura worked in making their products the best, we made sure to make a logo that would promise authenticity. Using curls in the typography, we created a design with bold italic font in the colour pink, which is basically connected to a women’s identity. In order to highlight the brand name, we kept the background plain and simple.
As Claura deals in comfortable yet distinguished clothing in the women segment, we aimed at crafting a logo that would directly portray the brand’s forte. Our team preferred keeping the name CLAURA simple and clear while using the brand’s initial ‘C’ to create something that would stand out and speak for itself. We carefully twisted the initial and created a lovely heart emblem to mark the brand’s love for their audiences. The most important criteria while designing a clothing brand’s logo is to design in such a way that it immediately amplifies their reach and that’s what we did for Claura.