The packaging design for Badami’s was a project we truly enjoyed working for. Badami’s is a home for Indian sweets, cuisines and snacks located in NCR. With its authenticity, we crafted a design that would maintain the brand’s true essence as well as deliver artistry to the customers. A package that would speak for itself and pull the customers towards it in no time. Let us take you on this journey on how we stood up to Badami’s vision.
Starting off with the colour scheme, we intuitively chose lively colours to complement the Indian culture of sweets and snacks. Not only colours but we also differentiated design elements in accordance to individual products. Our elements targeted in pulling the potentials towards buying this product and becoming a fan of not only how the product tasted but also how attractive it looked. The vision of implementing vibrancy in our packaging design was clear, encouraging the Indian audience to associate with Badami’s again and again.
We delivered a design which was simple yet exquisite. Our design components showcased the delicacies which would look mouthwatering to the customers enabling instant customer acquisition. We dedicated enough space for Badami’s brand logo along with a vegetarian mark to ensure better understanding of the product. Keeping the packaging minimal, we focused on the logo, product and colour theme with aesthetic elements to make it look attractive. We secured the small yet necessary info like ingredients, components, product code, social links and pricing at the bottom of the boxes to maintain professionalism and eye-catchy design.