Packaging Design of World of Pizza
Artojar was initiated to design the packaging of World of Pizza which is a pizza brand that functions in and around NCR. Our designing team brainstormed an ideation post getting a brief from the brand team. Their expectations were to make a packaging that’s simple and appealing at the same time. We curated the design with a vision to make it look magnetic with minimal design elements in order to maintain their industry identity. Our wizards were able to create magic with their magic wand (read: creativity).
- World of Pizza
- Food and Beverages
- Italian
Focusing on the industry prototype, we dedicatedly created an interactive design which directly indicated the pizza sector. We outlined the top of the packaging with varieties of pizzas that the company was offering. Indicating the fact that the outlets run on a completely vegetarian basis, we used the benchmark to specify their field of work. Cracking the customer attracting code, we maintained the mainstream of using the company’s logo in the centre of the packaging to draw attention towards the brand name at first sight.
We closely studied the vast and growing pizza industry to select colour schemes and elements for the brand to make it distinguished. Keeping the design minimal, we focused on creating something that would add value to the brand’s existing market. Our team also clearly mentioned the outlet locations at the bottom of the packaging so as to attract locals to head towards the place for their pizza cravings. We thoughtfully did not miss the chance to advertise the brand’s social image and dedicatedly marked the social handles and website on the sides for better reach of the customers.
Artojar is forever grateful to our clients like World of Pizza who choose us for their end-to-end marketing needs. We try our best to put ideas into action by grasping our client’s point of view. If you’re someone who has a wide variety of social needs and are looking for something bizarre to be designed for your brand then look no more because Artojar is ready to take up challenges to accomplish your expectations.
