Artojar was delegated to design a newsletter for our client, Investo Xpert which is a leading real estate advisory firm. Taking care of our client’s needs, we came up with ideations that would definitely satisfy their expectations. Our vision was to deliberately showcase their annual endeavours in a simple yet impressive manner. This newsletter was supposed to be a new year edition so we made sure to deliver it as a token of celebration with the best visualisation.
For Investo Xpert, we creatively added a name to the newsletter as Investo Xpress that maintained the brand’s originality yet seemed new. For better reading experience and direct approach towards growing the business, we decided to move forward with a bright color theme and opted for minimal design elements. To execute this task in a productive manner, we concentrated on adding small details like adding a footer that included the company’s social handles so as to attain viewers’ attention.
We aimed at summarising the company’s yearly events within the newsletter to make it a delight for the viewers. The newsletter had to be the one catching eye and so we simplified each section with bold headlines for clarity while exploring. We exhibited Investo Xpert’s off-site activities which included their official trips and celebrations. Also, most importantly, we showcased the company’s project ventures highlighting both their media and outdoor campaigns. We also incorporated glimpses from their office as team pictures to celebrate their work culture through their newsletter.