Supergas partnered with Artojar for their HiDrive OOH campaign which aimed at showcasing their Brand’s specialisation in quality Auto LPG. Our innovative idea and execution steered massive leads and featured the brand’s specialty in a visionary point of view. The OOH was designed in such a way that it clearly communicated the product’s forte and gradually grabbed the attention of the masses. We were efficiently able to create engagement for the brand. Artojar is elated to possibly deliver creative outputs that transparently communicates the brand’s strength.
The Supergas HiDrive OOH design aimed at advertising client’s specialisation in Auto LPG. We resourcefully conceptualised the design focusing on the Auto LPG in regards of HiDrive and purposely placed the OOH at optimal locations near fuel points, auto stands, traffic signals, busy roads & intersections to reach potential customers and intuitively chose the time of Christmas and New Year to target maximum number of audiences. We curated design highlighting a creative New Year wish along with the product description.
We also displayed a portrait of an auto driver to clearly aim at the target audience. To create a greater impact, we featured the key attributes of the product which assured higher mileage, safety, prompt customer service, quality & quantity. The font & colour theme were carefully picked in accordance to the brand’s specification for a better visual experience and gradually helped in creating buzz among the auto drivers. HiDrive was yet another campaign where we outperformed the task with our vision to contribute in making it a tremendous success.