Packaging Design of Whytehall
Artojar was approached by Radico Khaitan, a remarkable brand in the liquor industry across the globe and one of the oldest and largest manufacturers of IMFL in India. We were assigned to design the packaging of their leading and most popular beverage, The Whytehall Premium Brandy. Our team designed the packaging so that it would clearly reflect the brand’s legacy and advancements. We buckled up to create something extraordinary for an extraordinary brand like this.
- Whytehall
- Distillery
- Alcoholic Beverages
Liquor industry has been a vast industry with hands full of offerings in accordance to the wide range of customer differentiation. Keeping this in mind, we were supposed to design something which was capable of impacting most types of customers across the country in one go. As Whytehall Brandy was made to be sold in India, we designed a package which Indian origin people would love to have. We used elements which people would easily relate to, this made our work efficient as to make the product marketable too.
Our team used vibrant yet subtle colour combinations as a mark of an Indian originated product. We also implemented some abstract design elements to make the packaging look contemporary and aesthetic with Indian touch. As the brand’s logo speaks for itself, we had to use fonts that would complement the royalty showcased within. Not forgetting the basic product related info, we utilised the sides of the packaging for user friendly usage. We kept the layout of other info basic to make the brand the highlight of the package and yet again were able to set apart the outcome for our client efficiently.
For another time, another brand, another task, Artojar accomplished the challenges with critical thinking and creativity. Our focus is to deliver work in an outstanding way which benefits both us and our clients. If you want to take your brand to the next level maintaining the aesthetics of your brand, contact us to sort your marketing needs in no time.
